"Godrej Partners with INSEE Ecocycle for Sustainable Waste Management in Sri Lanka"

Godrej Household Products Lanka (Pvt) Ltd has joined hands with INSEE Ecocycle Sri Lanka to introduce efficient and eco-friendly solutions for the management of damaged and expired products. In a collaborative effort, the two companies aim to address the challenges of Fast-Moving Consumer Goods (FMCG) product waste that often ends up in landfills, contributing to broader waste management issues. This partnership signifies a commitment to fostering a circular economy and building a more sustainable and environmentally conscious future for Sri Lanka.

As a rapidly growing FMCG company specializing in home care, hair care, and personal care, Godrej is tapping into the expertise of INSEE Ecocycle, a pioneer in eco-friendly waste management solutions with over two decades of experience in Sri Lanka. The collaboration entails INSEE Ecocycle managing the responsible disposal and recycling of damaged, expired, and short-dated products from Godrej's distributors and outlets across the island.

Sujith Gunawardhana, General Manager of INSEE Ecocycle, commended Godrej for its dedication to minimizing its ecological footprint, emphasizing that corporate responsibility extends beyond profit margins. The partnership is designed to offer a comprehensive waste management solution that prioritizes brand protection through recycling and sustainable disposal practices, aligning seamlessly with Godrej's sustainability goals.

INSEE Ecocycle's commitment to a stringent compliance framework ensures that every step of the waste management process aligns with environmental responsibilities. Dileepa Gregory, Country Head for Godrej Sri Lanka, highlighted that INSEE Ecocycle's expertise surpasses national standards, emphasizing the shared values and dedication to sustainable practices that underpin the partnership.

This collaboration signifies a step forward in the journey towards more responsible and eco-conscious waste management practices, reflecting the mutual commitment of Godrej and INSEE Ecocycle to contribute to a greener and more sustainable future for Sri Lanka.

"As the momentum for sustainable business practices gains traction, INSEE Ecocycle is at the forefront of fostering resource recovery-based waste management services in Sri Lanka. Responding to the growing trend among corporations, the company is expanding its footprint in the realm of sustainable waste management. INSEE Ecocycle's commitment to environmental responsibility is evident through a diverse array of partnerships, spanning various industries, including the FMCG and e-commerce sectors, as well as the dairy industry. This strategic expansion underscores the company's dedication to offering innovative and comprehensive solutions that align with the evolving landscape of corporate sustainability in Sri Lanka."

"In conclusion, as INSEE Ecocycle spearheads the adoption of sustainable waste management practices in Sri Lanka, the company's strategic expansion reflects a commitment to meeting the rising demand for environmentally responsible solutions. With a diverse portfolio of partnerships across sectors such as FMCG, e-commerce, and the dairy industry, INSEE Ecocycle is well-positioned to address the varied waste management needs of corporations embracing sustainability. This proactive approach not only aligns with the current trend of prioritizing eco-conscious practices but also positions INSEE Ecocycle as a pivotal player in shaping the future landscape of sustainable waste management in the region. As the corporate world increasingly emphasizes environmental responsibility, INSEE Ecocycle stands as a key partner in driving positive change and fostering a more sustainable and resilient business ecosystem in Sri Lanka."